Want to promote your book? Be a guest on radio talk shows nation-wide. You can do it from your own home — you don’t have travel. You have half an hour of thousands of people’s time, regaling them with your stories and information, making them want to get more by purchasing your book, and it doesn’t cost you anything.
You need to know how to get invited as a guest on radio talk shows and you need to know how to behave once you are on the air. To get scheduled, you contact the show’s producer. To find the producers’ contact information and what they are looking for, you could do Internet searches and call the stations. You can save yourself a lot of effort and time by buying a database for under $ 150. The database comes with the book not only on how to use it, but all the other things you need to know about being on radio talk shows.
Here are a few things you need to know about how to behave when you’re on the air:
One, you are there to make the show’s host look good. If you don’t make the host look good, you certainly won’t be invited back, and you may even get hung up on.
Two, supply the hosts with 10 or so questions before hand. The questions should make the hosts look as knowledgeable as if they’ve even read your book. You can have strong answers prepared to those questions.
Three, speak in sound bites. Few things are as boring on the air as one person talking on and on and on. The only thing worse is just answering “yes” and “no” to every question — it doesn’t fill air time, and it’s not entertaining. Give a short and entertaining answer for each question.
Four, give away your information freely. Don’t give away everything about your book, of course, but if you’re tightfisted about information, the audience isn’t going to like you. What you want is for them to remember how entertaining and knowledgeable you are. They are not going to remember all the information you’ve given them, but they are going to remember where they can go to find it and even more information — your book.
Five, don’t push your book. Being entertaining and giving away information is the best sales pitch for it. At the end of the interview, the host will give you time to tell the listeners where they can buy a copy of your book. Tell them then.
You can’t afford to buy the kind of advertising you can get on radio talk shows for free.
Want more information on how to promote your book on radio talk shows? Take a free minicourse on how to be a radio talk show guest. More information on increasing writers’ income is available at Tom Christopher’s Create Income Streams web site.
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