Selling $ 10,000 phone coaching programs is definitely not a walk in the park. Aside from the fact that there are only few people who are willing to shell out that amount of money, you are also going up against a lot of people who are selling the same service. But do not get me wrong. I am not saying that you cannot sell these types of coaching programs in the online arena. What I am saying is that in order to secure decent sales, you will need to exert more effort and put in more time to get people to sign up. Here is what you need to do:
1. Know and understand your potential buyers. These people will most likely to be receptive to your marketing messages if you know how you can effectively get through to them. Before you go ahead and plan your internet marketing campaign, I suggest that you know your prospects first. You would want to study their online behavior and you would want to know the things that can target their emotional hot buttons. What are the websites that they visit every day? What are the keywords they use on search engines? What are the things they consider before they make a purchase? How much time do they spend online on a daily basis? What do they consider most important in their lives? Knowing these information can surely empower you to make your marketing campaign more focused and more powerful.
2. Invest on your internet marketing campaign. By this, I do not only mean invest money but time and effort as well. Go to extra length to ensure that you willl be able to reach out to wider market. The more people you connect to, the higher your chances of making a sale. Right now, there are several marketing tools that you can use to promote product awareness and to drive traffic to your website. These include PPC advertising, article marketing, search engine marketing, social media marketing, paid links, and banner ads. Use them all if possible. Yes, it will take a lot of time and energy but you can be assured that it will worth it.
3. Offer free phone coaching sessions. Your potential buyers will surely not spend their $ 10,000 on your coaching programs without an assurance that they willl get their money is worth. This is the reason why I suggest that you offer them free phone coaching sessions and give them an idea as to what is in store for them. Encourage these people to talk about their experience to all their friends and family members. Doing this can surely help you attract more business right to your doorsteps.
4. Offer money back guarantee. Put yourself in the shoes of your customers and you would understand that they do not want the risk that comes with their purchase. So, offer them with money-back guarantee. This means that you willl gladly refund them their money if they are not really satisfied with your program.
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