No. 1 – NO PROMOTION = NO SALES
Question: Have you noticed the amount of promotion U2 have been doing to sell their new single and album? Why? They’re the biggest rock band on the planet with millions of fans waiting to hear and buy their new records. Answer: NO U2 PROMOTION = NO U2 SALES. If Bono and the band have to promote their new music, then so do You.
You can upload your music to a MySpace page and to several sites for download. But if no one has heard of you – if you haven’t promoted You or Your Music) you’re not gonna sell very much. Tattoo this under your eyelids – No Promotion means No sales. If you start your fledgling career with this basic premise in mind you’ll save yourself a lot of wasted time, effort, frustration and head scratching.
Part 2 – You’ve made a bunch of tracks in your home studio or bedroom – excellent – this is where Stuart Price remixed Madonna’s No. 1 hit “Hung Up” – and it’s where many, many other music makers are creating their music.
The hi-hats are sounding dope and a phat b-line keeping it all together. You’re buzzing with enthusiasm – your MySpace page is online with lots of friends plus you’re on Facebook, Bebo, Twitter and various other Social Networks you’re plugged into. In today’s climate these are ESSENTIAL ingredients to selling your music. Now what?
Tip 3 – you’ve already been creative by writing new and original material. You now need to find creative ways to road test it – to see and hear what complete strangers think of it. This is the truest and absolute acid test. If they don’t get down on the dance floor, you need to get back in the studio!
If you DJ in your local gastro pub, drop it into your set and gauge the reaction. If you don’t DJ, ask one of your friends to try it out. The best Remixers and Producers demo their new productions in the very same way before acknowledging that it sounds the best they can make it or whether it needs more work.
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